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Seal of the Governor
For Immediate Release: February 20, 2020
Contacts: Office of the Governor: Alena Yarmosky, Alena.Yarmosky@governor.virginia.gov

Governor Northam Announces Statewide 2020 Census Week of Action

Activities promote participation in the upcoming census, encourage Virginians to take action in their communities

RICHMOND—Governor Ralph Northam today invited Virginians across the Commonwealth to participate in a 2020 Census week of action tomorrow through next Friday. Events throughout the week encourage Virginia residents to learn more about what’s at stake in the 2020 Census and to take action in their communities to help ensure Virginia has a complete and accurate count.

“An accurate count in the 2020 Census will support our efforts to build a Commonwealth for all Virginians and paint a more complete picture of the diverse voices that make up our state,” said Governor Northam. “I urge all Virginians to take part in the 2020 Census week of action and learn about how you can raise awareness about the upcoming census in your community.”

Virginians throughout the Commonwealth can help promote the census by taking part in the following activities.

Friday, February 21 – Sunday, February 23 | Interfaith Engagement
This weekend, faith-based organizations and communities are encouraged to share information about the 2020 Census with their parishioners by incorporating messaging into their sermons, lectures, or other teaching, and by including information in programs, bulletins, and newsletters. Faith-based organizations and communities can access the Virginia Complete Count Commission’s Interfaith Engagement Toolkit here.

Monday, February 24 | Engaging Virginia’s Seniors
Facilities and organizations that support Virginia’s seniors are encouraged to share information about the 2020 Census. Additionally, families are encouraged to create a plan of action for completing the 2020 Census with the seniors in their lives.

Older Virginians and their loves ones are also asked to mark their calendars for Wednesday, March 4 and join the 2020 Census Tele-Townhall hosted by the Office of the Secretary of the Commonwealth and AARP Virginia. From protecting themselves against census scams to letting family caregivers know how to help their loves ones, the Tele-Townhall will offer important information to help people make sure they are counted. Details about how to participate in the 2020 Census Tele-Townhall will be made available here.

Tuesday, February 25 | College Students’ “Talk About It Tuesday”
Colleges and universities are encouraged to educate students and faculty about the importance of the 2020 Census. Students are encouraged to participate in “Talk About It Tuesday” by talking to their parents and guardians to create a plan of action for completing the 2020 Census. College Students can find information on student enumeration here.

Wednesday, February 26 | Let’s “Get Social” (on Media)
Virginians can “Get Social” (on Media) by following Virginia’s Census engagement efforts on Facebook, Twitter, and Instagram. Virginians are also invited to participate in a Twitter chat about what’s at stake in the 2020 Census. Questions can be tweeted to @CountOnVirginia. Promote the Census using the hashtags #Census2020 #VACompleteCount #CountOnVirginia.

Pledge to be Counted
The Northam administration recently announced a partnership with CommunityConnect Labs to use mobile messaging to connect with hard-to-reach populations. On Wednesday, February 26, Virginians are encouraged to “Pledge to be Counted” by texting the word “PLEDGE” or “CENSO” (Español) to the number for their respective locality. Participants will receive a digital pledge card that can be shared on social media. Standard text messaging data rates may apply.

Valley: (540) 235-5155
Northern: (703) 684-0007 or (571) 200-0828
Coastal: (757) 210-3232
Southside: (434) 201-4884
Southwest: (276) 218-8138
Central: (804) 203-0393

“We are excited to use our new text messaging platform to reach Virginians all over the Commonwealth,” said Secretary of the Commonwealth Kelly Thomasson. “We know that text and other mobile messaging is one of the best ways to reach underserved populations, especially those populations that are historically hard-to-count in the census.”

Thursday, February 27 | Counting Our Youngest Virginians
It is estimated that upwards of 5 percent of children under the age of four went uncounted in the 2010 Census. On Thursday, early childhood care and education centers are encouraged to share information with parents and guardians about the 2020 Census and the importance of young children born on or before April 1, 2020 (Census Day), being counted. Information on the enumeration of children ages 0-4 can be found here.

Friday, February 28 | K-12 “Census in Schools”
Educators and school administrators are encouraged learn about how they can incorporate the U.S. Census Bureau’s Statistics in Schools (SIS) program into their lessons and classroom activities. The SIS program uses census statistics to create classroom materials for grades pre-K through 12. Learn more about the SIS program here.

Additionally, Parent-Teacher Associations are encouraged to share information on the importance of the 2020 Census through newsletters and on social media—highlighting the value of programs such as Head Start, school breakfasts and lunches, and how 2020 Census data will support these efforts.

About the Virginia Complete Count Commission
On December 18, 2018, Governor Northam signed Executive Order Twenty-Seven establishing the Virginia Complete Count Commission. The purpose of the Commission is to improve participation and representation of all Virginians in the 2020 Census. The Commission facilitates the sharing of ideas and community resources regarding the 2020 Census and serves as a conduit between the Commonwealth and the United State Census Bureau.

The Virginia Complete Count Commission serves as a trusted voice and resource to educate, empower, and engage all communities for the purpose of ensuring that everyone who lives in the Commonwealth of Virginia is counted in the 2020 Census.

For more information on the 2020 Census and Virginia Complete Count Commission, visit census.virginia.gov or follow @CountOnVirginia on Facebook, Twitter, and Instagram.

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