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Life Insurance Awareness Month


WHEREAS, the vast majority of Virginians recognize the importance of having life insurance to safeguard the financial security of loved ones; and

WHEREAS, the life insurance industry pays roughly $12 billion to Virginia beneficiaries, providing a tremendous source of financial relief and security to families experiencing the loss of a loved one; and

WHEREAS, despite the peace of mind that life insurance brings to hundreds of thousands of Virginia families, there are still too many Virginians who lack adequate life insurance coverage; and

WHEREAS, many adults in Virginia have no life insurance, and most of those with coverage have less than experts recommend; and

WHEREAS, a recent survey found that nearly half of all Americans are worried about how their families would manage financially if they were to die tomorrow; and

WHEREAS, during times like these when so many families struggle, life insurance coverage is more important than ever because most families have fewer financial resources to fall back on, increasing their financial vulnerability; and

WHEREAS, the National Association of Insurance and Financial Advisors (NAIFA), Life Happens, and a coalition of leading insurance companies and organizations are celebrating September as “Life Insurance Awareness Month”; and

WHEREAS, NAIFA’s goal is to get consumers thinking about the need for life insurance protection, to encourage them to seek advice from a qualified insurance professional, and to take the actions necessary to achieve a financially secure future for their loved ones;

NOW, THEREFORE, I, Ralph S. Northam, do hereby recognize September 2019 as LIFE INSURANCE AWARENESS MONTH in our COMMONWEALTH OF VIRGINIA, and I call this observance to the attention of all our citizens.